PR Through The Eyes Of A Young Professional

Posts Tagged ‘LinkedIn’

Creating Job Experience For The Resume…Without a Job!

In Freelance, Jobs, Lessons Learned, Public Relations, Social Media, Young Professionals on August 5, 2011 at 1:34 am

You have the degree or degrees, but you are still unable to find a job. It’s like a Catch 22: “ How do I get the job experience, if I can’t get the job?” These few tips will help you stay connected to your field even though you aren’t currently working in your field.

Accepting a job outside the field

No matter what type of degree you have you, can pretty much apply it to any industry and it will get you a job. Since we are not in a perfect world, you must be willing to accept a job outside your field, temporarily of course, if you want to sustain your lifestyle.  Employers are looking for actual work experience in addition to education, so if you cannot get it in your desired career field then it is time to get some experience, somewhere. To avoid going too far off base, limit the jobs you’re applying to so that they still meet job duties that are applicable to your career choice. In the communications field you have to know how to adapt and recognize how job descriptions often overlap. Most times, accepting a job anywhere in the field of communications can be used to your advantage when revising your resume to the jobs that are relevant to your career. Whatever you do, do not lose the steam to keep applying or you WILL stay at that job and will never make advances in your passion of choice.

Freelance work

If you say you have a passion  now is the time to show and prove!  There are a lot of up and coming businesses that may or may not have the budget and are unaware of their need for Public Relations or Marketing or Social Media. Go out and make them aware! It is ok to accept a lower pay because at this point your main objective is to continue to stay active in your field so that you can continue to fuel your passion and show those jobs your tenacity and experience.

Social Media

Social Network relationships don’t cultivate themselves. It takes some work on your part, as would any other relationship. Continue to use social networking sites to reach out to potential employers; but don’t forget the most important thing of all…NETWORK!!! Do not network with the  intention of simply  getting a job, but rather, build meaningful relationships with the intentions to connect and offer  information. Posting relevant information about your field or engaging in discussion about topics related to your field can accomplish this.

Reading Materials

So you have you Bachelors and maybe even you Masters. Does that mean you can get away from educational reading? NEVER! Not if you want to be successful. Things are always changing so it is in your best interest to keep abreast with everything that is going on in your field.  Since you aren’t learning these things in the workplace, and you don’t plan on continuing your education in the classroom, then you need to make sure you are being proactive in your attempts to staying to date with information.

So take a moment to ask yourself — Are you being proactive or reactive in pursuing your career? What other tips have you tried to build your work experience and credibility in your field? Do you have any tips for ways to expand the tips that were given? Please share below.

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To Accept or Not to Accept?

In Lessons Learned, Social Media, Young Professionals on July 27, 2011 at 8:19 pm

I think it’s safe to say, we live in a very social society – social networking that is.

No matter who you meet, whether it is at the grocery store or your kids little league game, everybody and their momma (literally – AARP reported seniors are one of the fastest growing users of social media) are networking,  online.

But social networking can be exhausting: friends, followers, connections, +’s, the list goes on; but as a professional how are you managing to keep everyone in their respective categories?? Read the rest of this entry »

Looking for a job in PR? Here’s where to start!

In Education, Internship, Jobs, Specialty, Young Professionals on April 6, 2010 at 7:20 pm

Continuing with our guest blogger series, we have recruited another up and coming PR professional that is making some real progress in the field – Sophia Alfred…

Graduated? Have Experience? Looking for a Job in PR? Where to Start!

You may have a Bachelors, a Masters, or maybe just straight experience. In school you may have learned the fundamentals  public relations or you may have learned how to write a research paper. But I don’t remember a single time where I was taught how to look for a job! It has been drilled in us as PR professionals to network, network, and network so more! While that is probably one of the best ways to find a job- it can’t possibly be the only way, right? What if you don’t have connections in the specialty you want to explore? Or there are no openings… anywhere? What do you do, where do you start? Read the rest of this entry »

You’re Such A Liar! … Right?

In Public Relations, Social Media on January 22, 2010 at 9:24 pm

Like a million other professionals, I am a member of the LinkedIn community. Initially I joined as a prerequisite for a good grade in my graduate social media class. Nonetheless I’ve found it to be an extremely useful resource.  I’ve connected with at least 15 groups on the social networking site  that are specifically dedicated to the public relations industry. Every day I receive RSS feeds from each group full of current job listings, professional advice, pertinent industry news, new product launches, etc.  Recently I received an email from one of my groups with a topic on the discussion board called “PR and Lying”.

 Well PR 101 teaches us not to repeat any negatives, so from now on lying will be referred to as the “L-Word” …I don’t wish to actively participate in the negative branding of my profession. 

Moving on…

 Nevertheless, I knew this was going to be an interesting discussion.  We all know that unfortunately Public Relation Pros and Lawyers are perceived to be the biggest liars out of any other profession (I guess you could throw politicians and career criminals in the pot too.). And it is this school of thought that has burdened the field of PR that we as professionals have tried to so assiduously shake.

But back to the discussion board…

A member of the group, who shall remain nameless, posted a discussion that he and his company were conducting research and wanted “PR people to complete a survey for a report on ethics in public relations”. Simple enough right? Wrong!

While most professionals in the community were extremely receptive to the survey, others felt the survey was too black and white and left no room for explanations or variables.

 Too many “yes or no” questions make people nervous.

But nevertheless, the professionals of the group went to bat for their profession proclaiming, in a collective voice: PR professionals are not liars (I mean L-worder’s)! But don’t get me wrong the gloves did come off and mud was thrown… the biggest disagreement between the professionals was how do you define lying? And with many insisting that withholding information is different from lying entirely. Despite the conflict the need for this type of conversation is imperative to  the professions evolution.

No matter how hard we try, pr practitioners are still fighting their inner demons about lying.  But let’s see what we can all agree on:

1)     2+2= 4 (or at least last time I checked) – this can be classified as an absolute truth; nothing can change this.  2+2 will not equal 5 tomorrow. We can agree this is the truth

2)   No one likes a liar. People don’t say: “Hey that guy’s a great liar, he’s so awesome!!” The act of  lying is looked down on in every society. Liars are never (knowingly) revered.

But when the participants were asked “when is it justifiable to lie professionally?” , most agreed NEVER but some said:

When the lie will not damage your reputation, the clients business or breach the need to meet the public interest

If the lying is innocuous

Lie is a strong word and there is a big difference between withholding information and lying…(there’s more but I’m withholding it hahaha (in my villain voice))

???!!!

All depends on the specific situation at a given point

Harmless lies to avoid hurting someone People don’t necessarily want to know the truth when they ask “Do I look fat in this??”

To avoid war and/or death

When someone’s life could be in danger

As professionals we want to do better.  There is still so much to be discussed.  Therefore I implore you to start the discussion in your offices and boardrooms  about Half Truths and Whole Lies. Let the journey begin.

Check out the complete survey and results:

http://www.pwkpr.com/downloads/Graphs200110.pdf
http://www.pwkpr.com/downloads/FurtherComments200110.pdf