PR Through The Eyes Of A Young Professional

Archive for the ‘Education’ Category

Social Media PR Strategies

In Corporate Social Responsibility, Education, Lessons Learned, Public Relations, Social Media, Uncategorized on April 17, 2011 at 1:24 pm

I’d like to explore a brief outline of how you can effectively use social media to accomplish your PR objectives. The social web is as flexible as you want it to be, and there is no single “right answer”. The following short outline will guide you for how to approach a social media PR strategy.

 

Developing your Platform

Social media is more than just Twitter

Everyone is buzzing about Twitter and it is without question one of the most influential networks among PR and marketing professionals. And while we’re fond of Twitter as well, (follow us @HowardSmithPR ) social media is far more than just Twitter. If Twitter is the extent of your participation you’re missing out. To truly be effective at using social media for PR, treat Twitter as a feeder to something larger – as one piece to a much larger and elegant puzzle.

Making the connection

Instead of putting all your eggs in one basket or network, focus on owning your niche across web platforms. There is little value in being a brand or person who is popular in network X or Y. There is far more value in being thought of as a leader of a niche. In other words:  your positioning should make you known as the definitive source for an industry. Putting a focus on a larger strategy that has nothing to do with any single web platform in particular is how you can accomplish this.

Be ready for a long term commitment

Tactics = fast, strategy = slow

If you’re able to execute on something that resonates, engaging in the social web with the goal of generating PR can see results fast. But don’t make the mistake of thinking a single tactical success is all it takes to see sustainable growth. You need to engage in continued tactics over a long period of time – and the truth is as many of them will fail as will succeed. But if your strategy is sound, in time, it will pay off and provide increasing returns.

Become referential

A social media PR strategy needs to be designed to position the company a referential brand. When the brand or company identity becomes referential, your work  will get easier.  As you contribute more, people will start to notice and your content will spawn discussions. Find a way to become referential and your efforts will multiply themselves.

How are you activating social media for PR objectives?

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Reaching Your Professional Greatness

In Education, Internship, Lessons Learned, Public Relations, Young Professionals on April 9, 2011 at 4:14 pm

The journey to becoming a certified, verified, and vetted public relations professional is a very intricate and arduous process. MY ultimate goal as a professional is to be seen both within and outside my field as a valuable thought-leader on issues that matter to the advancement of the PR practice and it’s practitioners.

What are your goals as a professional? How are you moving toward achieving your ultimate goals?

The journey of a young pro always begins with finding that first job -and being taken seriously as a professional would be nice too, but that usually comes a little later.  The first few years are about you earning your stripes by spending long nights at the office, doing less than appealing client work, and conducting tasks that may make you ask: Am I still an intern? Or where is the intern?

Despite the struggles of being a new PR pro, establishing or at least thinking about your professional legacy is a must.  Therefore I offer the following tips to help you ascend to professional greatness.

Will they work? Hell,I don’t know.

Nevertheless these are the strategies I’m following, so you are more than welcome to apply them to your own goals wherever you see fit. Plus I would never steer myself wrong!

My Steps Toward Professional Greatness (in no particular order):

1. Define your professional legacy early – it’s never too early to think about the mark you want to leave on your field. Be passionate and proactive.

2. Establish your professional philosophies as soon as possible– as a young PR pro you probably haven’t even considered what your professional philosophies are; but after a few years in the field you should have a firm grasp on what you can offer different than anybody else. Don’t be another cookie cutter pro!

3. Connect with the YOU 10 years from now– having a mentor is still the best resource for any professional- no matter the field. Find a pro that embodies everything you want to be when you reach their years in the field. Know their path and take what you need to make your own.

4. Contribute to the conversation– one of the most valuable tips my mother has ever given me is to always have something to say. As a child/teen I never quite understood what she meant, but now as an adult, I know exactly what she means. Always be able to add value to a topic of conversation. Whether it be as small as asking a question in a meeting, commenting on or penning a blog…or as impactful as joining a board or teaching a class…never be a wall flower.

There are several other tips I could offer but I think that’s enough for now. I want to hear your tips. What steps are you taking to reach your professional greatness?

Please share!

Looking for a job in PR? Here’s where to start!

In Education, Internship, Jobs, Specialty, Young Professionals on April 6, 2010 at 7:20 pm

Continuing with our guest blogger series, we have recruited another up and coming PR professional that is making some real progress in the field – Sophia Alfred…

Graduated? Have Experience? Looking for a Job in PR? Where to Start!

You may have a Bachelors, a Masters, or maybe just straight experience. In school you may have learned the fundamentals  public relations or you may have learned how to write a research paper. But I don’t remember a single time where I was taught how to look for a job! It has been drilled in us as PR professionals to network, network, and network so more! While that is probably one of the best ways to find a job- it can’t possibly be the only way, right? What if you don’t have connections in the specialty you want to explore? Or there are no openings… anywhere? What do you do, where do you start? Read the rest of this entry »

A Masters Is the New Bachelors

In Education, Internship, Jobs, Public Relations, Specialty on March 22, 2010 at 11:35 pm

In order to keep our content fresh and interesting, we have decided to allow other new and young PRos to serve as guest bloggers in order to share their experience and insight. Enjoy!

This week’s guest blogger is Shannon Smith:

Now more than ever, recent graduates who hold a Bachelors degree are feeling pressured to stay in school to pursue their Masters. Most people feel that a B.A. today is the equivalent of having a high school diploma and more employers are beginning to require a higher degree. The Census Bureau data shows us that typically young adults with Master’s degrees earn about $10,000 more a year than those only having a bachelor’s degree.  At times having a Masters degree is almost essential to ensuring progression on the corporate ladder of success. This may be a lot of pressure and overwhelming for recent graduates, especially those who are eager to get their careers started.

The cost, type of program and school are all issues that can contribute to creating more stress for recent college graduates. Especially those who decide to go straight through without taking a break. I believe if you create a sound and realistic plan for entering graduate school, your anxiety levels will be greatly minimized.

5 Important P’s: Proper Planning Prevents Poor Performance.

Q. How can I pay for graduate school?

The grants and scholarships at the graduate level are not always as plentiful as they are in the undergraduate level. Student loans aren’t always readily available at the graduate level; however loans are not always the desired options, especially for those that have an outstanding debt from undergraduate school.  For those not interested in loans may find it beneficial to research graduate assistantships or fellowships. Most schools have them and many are willing to cover majority  if not all tuition fees. On occasion stipends may also be available.

Q. How do I know what school is right for me?

It is imperative to pick a college that provides the program you are interested in. Try not to pick a college based off convenience because you may find that they do not offer the program you REALLY want. You will only hurt yourself in the long run. Most people pick programs that will concentrate on a specific component that is included within the discipline of their Bachelors degree. However this is also an opportunity for those who are interested in another area to shift their focus.

The best way to avoid a burn out during graduate school is to continue to make short term and long term goals while constantly engaging in small projects that will help you achieve those goals. Do not let temporary situations overwhelm you and make you lose focus on lifetime achievements. While in school you should continue to follow up on all internship, job, and networking opportunities available to you. It is crucial to incorporate your education with real world experience because that is ultimately what employers looking for. Not only do they want you to have knowledge, they also want to see you use the information in action. Your ability to  apply your knowledge will make you a stand-out candidate for any position.

Obtaining your Masters Degree will seem less overwhelming once payment arrangements and a school has been chosen. Try following these steps and staying focused on your future goals to lessen your anxiety about graduate school. Remember: Planning is crucial!

Shannon Smith has a strong foundation in the communication field. A graduate from Northern Illinois University with a Bachelor of Arts in Corporate Communications.She has completed an internship at WFLD/Fox Chicago in the production department for the Fox New in the Morning Show as well as an Online Marketing internship with Urbanwire.tv. She is currently pursuing her Master of Arts in Communications with an emphasis in Media Studies which she will complete in August 2010. She currently serves as the proud and dedicated co-owner of Howard Smith & Associates PR which keeps her pretty busy. Feel free to contact her at ssmith@howardsmithpr.com.