PR Through The Eyes Of A Young Professional

Author Archive

It’s All About Your PITCH!

In Uncategorized on November 2, 2011 at 1:29 pm

In the short time that I have been in the real PR world I have learned that there is more to PR than just what you may have learned in the classroom , at a seminar, or even during an internship. Other fields have lessons to teach those of us who think we know all about PR. To be  a PR practitioner you must know how to and be comfortable with speaking in public. Giving a presentation or PITCHING to the media is key.

Warm-Up in the Sales Room

Taking a part-time job or even starting out in a sales position right out of college is not only a way to improve your pitch but a way to enhance your resume. Being in an sales oriented environment gives you the skills to work under pressure and to work towards a very tangible goal. In PR our goal may be to close a deal with a client or vendor, present to a journalist or complete a press kit, etc. In sales it is all about your product and how you present that product. A “NO” answer can swiftly turn into a “Sure, why not” if you have the ability persuade a client to purchase the product you are selling.

Winding-Up

Tele-marketing, B2B and Retail sales are all advantageous avenues to travel down to improve your presentation skills. Making the best of all of the skills you can acquire from an experience in sales is a very commendable way to boost your resume and prove that you  think on your feet and adapt well in a fast-pace environment.

A No-Hitter

So, don’t be afraid to take that sales position you applied for in waiting for the dream agency gig. Take it and give it all you got. Employers know valuable experience when they see it. The learning process never ends. The more well versed you are in sales tactics the better practitioner you will be. If your pitch is perfect you can strike out the opposition.

#PRLessons

-Samantha Manuel

Since graduating from Northern Illinois University in 2009, Samantha has worked with the Chicago Blackhawks, Joffrey Ballet and the Chicago Symphony Orchestra. She recently launched her own consulting and event management boutique agency, called Center Stage PR and Event Management. In tandem, Samantha is currently employed by JVS Chicago as a Program and Social Media Coordinator for the IL-SBDC Duman Entrepreneurship Center.

Group Discussion: Help, I’m Trapped! or Am I?

In Uncategorized on August 12, 2011 at 3:16 pm

Every month, the New Kids on the Block writers will ditch the traditional blog posts and open the floor for discussion to our readers.  We will present a topic or issue that commonly conflicts public relations professionals and allow YOU to offer your best advice to fellow practitioners.  We are only one voice. Sometimes 10 heads are better than 1. So jump in!

Here’s this week’s  discussion topic: Read the rest of this entry »

To Accept or Not to Accept?

In Lessons Learned, Social Media, Young Professionals on July 27, 2011 at 8:19 pm

I think it’s safe to say, we live in a very social society – social networking that is.

No matter who you meet, whether it is at the grocery store or your kids little league game, everybody and their momma (literally – AARP reported seniors are one of the fastest growing users of social media) are networking,  online.

But social networking can be exhausting: friends, followers, connections, +’s, the list goes on; but as a professional how are you managing to keep everyone in their respective categories?? Read the rest of this entry »

Reaching Your Professional Greatness

In Education, Internship, Lessons Learned, Public Relations, Young Professionals on April 9, 2011 at 4:14 pm

The journey to becoming a certified, verified, and vetted public relations professional is a very intricate and arduous process. MY ultimate goal as a professional is to be seen both within and outside my field as a valuable thought-leader on issues that matter to the advancement of the PR practice and it’s practitioners.

What are your goals as a professional? How are you moving toward achieving your ultimate goals?

The journey of a young pro always begins with finding that first job -and being taken seriously as a professional would be nice too, but that usually comes a little later.  The first few years are about you earning your stripes by spending long nights at the office, doing less than appealing client work, and conducting tasks that may make you ask: Am I still an intern? Or where is the intern?

Despite the struggles of being a new PR pro, establishing or at least thinking about your professional legacy is a must.  Therefore I offer the following tips to help you ascend to professional greatness.

Will they work? Hell,I don’t know.

Nevertheless these are the strategies I’m following, so you are more than welcome to apply them to your own goals wherever you see fit. Plus I would never steer myself wrong!

My Steps Toward Professional Greatness (in no particular order):

1. Define your professional legacy early – it’s never too early to think about the mark you want to leave on your field. Be passionate and proactive.

2. Establish your professional philosophies as soon as possible– as a young PR pro you probably haven’t even considered what your professional philosophies are; but after a few years in the field you should have a firm grasp on what you can offer different than anybody else. Don’t be another cookie cutter pro!

3. Connect with the YOU 10 years from now– having a mentor is still the best resource for any professional- no matter the field. Find a pro that embodies everything you want to be when you reach their years in the field. Know their path and take what you need to make your own.

4. Contribute to the conversation– one of the most valuable tips my mother has ever given me is to always have something to say. As a child/teen I never quite understood what she meant, but now as an adult, I know exactly what she means. Always be able to add value to a topic of conversation. Whether it be as small as asking a question in a meeting, commenting on or penning a blog…or as impactful as joining a board or teaching a class…never be a wall flower.

There are several other tips I could offer but I think that’s enough for now. I want to hear your tips. What steps are you taking to reach your professional greatness?

Please share!

Video: Social Media Revolution

In Lessons Learned, Social Media, Uncategorized on March 11, 2011 at 10:06 pm

If you haven’t seen this video, now is the time! What do you think of these stats? Is Social Media a fad? Yeah Right!!!

Or what about Social Media ROI? How do YOU measure the success of your social media campaigns?

HAPPO CHICAGO – February 24th

In Jobs, Public Relations on February 24, 2011 at 12:53 am

HAPPO or also known as “Help a PR Pro Out”  is coming to Chicago for a live interactive event.  Every young pro that is out there looking for a job in PR must participate. Last year this blog was used as a vessel for my self and several other PR professionals who participated in first ever HAPPO event online.

Fortunately the HAPPO movement is still pushing forward! And tomorrow Gini Dietrich of Arment Dietrich, along with other HAPPO champions will host a live HAPPO event tomorrow Feb. 24th, 2010  5-7pm, at the Arment Dietrich office. The event will be part panel discussion and part networking.

This should a very useful event for all young and new PRos.

Check out Spin Sucks for more details!!


Video: PR and the Online Community

In Public Relations, Social Media, Specialty, Uncategorized on February 14, 2011 at 12:51 pm

Sticking with theme of our previous blog post where the Do’s and Dont’s of  building personal and professional relationships via social media were discussed – Do you agree with the proposed method offered in this video? What is the best way to engage stakeholders  throughout the various online communities as a PR professional? Please share your thoughts.

We’re Back!!!

In Public Relations, Uncategorized on February 1, 2011 at 6:55 pm

Yes, after a 5 month hiatus, New Kids on the Block is BACK!!

We promise our lack of presence hasn’t been been in vain. We’re introducing brand new writers, fresh content, and so much more.

We invite you to join the conversation and become a part of the New Kids on the Block community.

If you’re a ‘New Kid on the Block’ practicing PR, marketing, social media, or any other communications discipline, who would be interested in contributing a post,  just let us know! We’d be happy to have you!

Stay tuned for more great posts!

Peace, NKOB

PR & Education

In Uncategorized on August 9, 2010 at 7:15 pm

For years, the quality of education in our high schools across the United States has been measured by various assessments. From the curriculum and graduation rate to athletic programs and extracurricular activities, high schools nationwide have the possibility to hold many accreditation’s under their belts. But have you ever thought about how high schools become popular? It’s not just by luck or chance, but these schools have awesome public relations and marketing tactics that sometimes isn’t noticed at first glance. As a marketing and public relations major, I have learned to keep an eye out for all sorts of ways that companies and organizations try to gain the attention of their consumers. In education, it’s not as blatantly obvious as it is in any other sector of the professional world, but parents, students and administration are a particular audience that also needs special attention as well. Read the rest of this entry »

You’ve Got The Job….Now What?!

In Internship, Jobs, Public Relations, Social Media, Specialty, Uncategorized, Young Professionals on April 19, 2010 at 8:23 pm

So maybe your job search was easy or maybe it was….trying (raises hand). But no matter the time length, you’ve been luckily or savvy enough to land a job in your field. Now what?

Do you stop networking?

Do you stop receiving job postings from Careerbuilder, Paladin, Doostang, etc?

Do you stop reading articles and industry news?

Do you run in the middle of the street and do your happy dance?

Answer: No. No. No. Hell Yeah!!! Read the rest of this entry »