PR Through The Eyes Of A Young Professional

Picking A Username: A Guide For The Indecisive

In Lessons Learned, Social Media, Young Professionals on April 29, 2011 at 12:34 am

As somebody who regularly has to deal with a multitude of Twitter accounts, both personal and client-based, I often come across confusion when it comes to the thorny issue of naming your @account.But once you’ve picked the name you want, what else do you need to bear in mind? Here are some tips that people often forget:

Tell People!

This is the most common one I see – change your username and then don’t tell anybody that you’ve done it. I guess it comes about from an (incorrect) assumption that everybody is using a Twitter platform like you do, and that they’ll just be replying to something you’ve tweeted.

But if they sometimes use text messages to tweet, or simply feel like reaching out to you unprompted, not knowing that you’ve changed your @username will most likely result in a big misunderstanding. Save everyone the embarrassment, by telling people. And not just once either, remind them for a few days. The average tweet has a lifespan of 15 minutes, please don’t  assume your followers hang on your every word…

Keep your old username

Once you have your new username, set up a spare account and grab your old username. Then you can put up a tweet saying you’ve moved, maybe even set up an auto-tweet to let people who tweet you know that you have a new home. Simple and pain-free, and saves so much embarrassment if you forget.

Track mentions of the old name

Hopefully you’ll already have saved-searches or more sophisticated tools in use that keep track of mentions of your brand or name. If so, add your now-defunct username to these tools too, so you can make sure you’re not missing out on any messages that might be important.

Get it right the first time

Twitter supports are a lovely bunch, but getting changes made can be a tricky process at times. Try to avoid annoying them by making sure you get things right the first time.

So there you go, three easy tips, some probably fairly obvious, but all should help you make this process as pain-free as possible – not just for you, but for the people following you too!

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