PR Through The Eyes Of A Young Professional

Archive for April, 2011|Monthly archive page

Picking A Username: A Guide For The Indecisive

In Lessons Learned, Social Media, Young Professionals on April 29, 2011 at 12:34 am

As somebody who regularly has to deal with a multitude of Twitter accounts, both personal and client-based, I often come across confusion when it comes to the thorny issue of naming your @account.But once you’ve picked the name you want, what else do you need to bear in mind? Here are some tips that people often forget:

Tell People!

This is the most common one I see – change your username and then don’t tell anybody that you’ve done it. I guess it comes about from an (incorrect) assumption that everybody is using a Twitter platform like you do, and that they’ll just be replying to something you’ve tweeted.

But if they sometimes use text messages to tweet, or simply feel like reaching out to you unprompted, not knowing that you’ve changed your @username will most likely result in a big misunderstanding. Save everyone the embarrassment, by telling people. And not just once either, remind them for a few days. The average tweet has a lifespan of 15 minutes, please don’t  assume your followers hang on your every word…

Keep your old username

Once you have your new username, set up a spare account and grab your old username. Then you can put up a tweet saying you’ve moved, maybe even set up an auto-tweet to let people who tweet you know that you have a new home. Simple and pain-free, and saves so much embarrassment if you forget.

Track mentions of the old name

Hopefully you’ll already have saved-searches or more sophisticated tools in use that keep track of mentions of your brand or name. If so, add your now-defunct username to these tools too, so you can make sure you’re not missing out on any messages that might be important.

Get it right the first time

Twitter supports are a lovely bunch, but getting changes made can be a tricky process at times. Try to avoid annoying them by making sure you get things right the first time.

So there you go, three easy tips, some probably fairly obvious, but all should help you make this process as pain-free as possible – not just for you, but for the people following you too!

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Social Media PR Strategies

In Corporate Social Responsibility, Education, Lessons Learned, Public Relations, Social Media, Uncategorized on April 17, 2011 at 1:24 pm

I’d like to explore a brief outline of how you can effectively use social media to accomplish your PR objectives. The social web is as flexible as you want it to be, and there is no single “right answer”. The following short outline will guide you for how to approach a social media PR strategy.

 

Developing your Platform

Social media is more than just Twitter

Everyone is buzzing about Twitter and it is without question one of the most influential networks among PR and marketing professionals. And while we’re fond of Twitter as well, (follow us @HowardSmithPR ) social media is far more than just Twitter. If Twitter is the extent of your participation you’re missing out. To truly be effective at using social media for PR, treat Twitter as a feeder to something larger – as one piece to a much larger and elegant puzzle.

Making the connection

Instead of putting all your eggs in one basket or network, focus on owning your niche across web platforms. There is little value in being a brand or person who is popular in network X or Y. There is far more value in being thought of as a leader of a niche. In other words:  your positioning should make you known as the definitive source for an industry. Putting a focus on a larger strategy that has nothing to do with any single web platform in particular is how you can accomplish this.

Be ready for a long term commitment

Tactics = fast, strategy = slow

If you’re able to execute on something that resonates, engaging in the social web with the goal of generating PR can see results fast. But don’t make the mistake of thinking a single tactical success is all it takes to see sustainable growth. You need to engage in continued tactics over a long period of time – and the truth is as many of them will fail as will succeed. But if your strategy is sound, in time, it will pay off and provide increasing returns.

Become referential

A social media PR strategy needs to be designed to position the company a referential brand. When the brand or company identity becomes referential, your work  will get easier.  As you contribute more, people will start to notice and your content will spawn discussions. Find a way to become referential and your efforts will multiply themselves.

How are you activating social media for PR objectives?

Reaching Your Professional Greatness

In Education, Internship, Lessons Learned, Public Relations, Young Professionals on April 9, 2011 at 4:14 pm

The journey to becoming a certified, verified, and vetted public relations professional is a very intricate and arduous process. MY ultimate goal as a professional is to be seen both within and outside my field as a valuable thought-leader on issues that matter to the advancement of the PR practice and it’s practitioners.

What are your goals as a professional? How are you moving toward achieving your ultimate goals?

The journey of a young pro always begins with finding that first job -and being taken seriously as a professional would be nice too, but that usually comes a little later.  The first few years are about you earning your stripes by spending long nights at the office, doing less than appealing client work, and conducting tasks that may make you ask: Am I still an intern? Or where is the intern?

Despite the struggles of being a new PR pro, establishing or at least thinking about your professional legacy is a must.  Therefore I offer the following tips to help you ascend to professional greatness.

Will they work? Hell,I don’t know.

Nevertheless these are the strategies I’m following, so you are more than welcome to apply them to your own goals wherever you see fit. Plus I would never steer myself wrong!

My Steps Toward Professional Greatness (in no particular order):

1. Define your professional legacy early – it’s never too early to think about the mark you want to leave on your field. Be passionate and proactive.

2. Establish your professional philosophies as soon as possible– as a young PR pro you probably haven’t even considered what your professional philosophies are; but after a few years in the field you should have a firm grasp on what you can offer different than anybody else. Don’t be another cookie cutter pro!

3. Connect with the YOU 10 years from now– having a mentor is still the best resource for any professional- no matter the field. Find a pro that embodies everything you want to be when you reach their years in the field. Know their path and take what you need to make your own.

4. Contribute to the conversation– one of the most valuable tips my mother has ever given me is to always have something to say. As a child/teen I never quite understood what she meant, but now as an adult, I know exactly what she means. Always be able to add value to a topic of conversation. Whether it be as small as asking a question in a meeting, commenting on or penning a blog…or as impactful as joining a board or teaching a class…never be a wall flower.

There are several other tips I could offer but I think that’s enough for now. I want to hear your tips. What steps are you taking to reach your professional greatness?

Please share!