PR Through The Eyes Of A Young Professional

The Professionals Guide to Twitter

In Lessons Learned, Social Media, Young Professionals on February 24, 2011 at 2:44 pm

 

Twitter is addictive, but it also has lots of traps that can lure you into looking unprofessional and lazy. The following guidelines will enable you to be personable and professional.

Cut the Shortcuts

 

Being that it only allow you to express yourself 140 characters at a time , there are appropriate shortcuts for Twitter, but don’t go overboard. Otherwise, no one will be able to understand you, and they may think you’re lazy. Be sure to remember to be clear and concise. You’re not receiving an official grade from your postings, but you are being judged on your grammar mistakes so don’t forget to edit your work. Take a few seconds to review your messages so that you can correct any mistakes.

Pay Attention To Your Brand

Social media is about being honest, not tricking people. On Twitter you maybe able to get away with using a unique username but be sure to put real information on your biography section. In an effort to be even more transparent, be sure to use a real photo of yourself to help others understand who they’re connecting with.

One of the easiest ways for people to decide whether or not they want to follow you is to check your follow ratio. Try to keep it balanced so that you don’t look desperate or like a snob. Also, since you never know who’s watching you on be sure to always promote your absolute best work, not your mediocre stuff. However, when tweeting  your work, do not be so self involved that you forget to share other people’s work. For every tweet you make about yourself, make two or three tweets about someone else’s work or a third party article.

Be assertive but not pushy

While it may be tempting to add your friend’s entire friends list, when circumstances allow, always make sure you are asking friends for introductions. While situations may not always allow you this luxury, in the cases that you share a friend in common take advantage of the opportunity.  You’ll avoid freaking people out if you ask a friend to make an introduction rather than friending people you’ve randomly spotted online.

Please keep in mind that while responding to messages on tweets and DM’s  is common courtesy; you cannot demand a response from anyone. Especially people you don’t know well and you hope to do business with. If you’re never getting any responses back or retweets and still continue to ask, then you’re cyber-stalking . Stop. If your tweet is good enough to share, your followers will retweet it without a desperate plea.

I’m sure most of you PRofessionals are familiar with these guidelines but sometimes its easy to get comfortable and slip into bad habits. Remember these are social netWORKs and  your always on the job. Being professional is a must so remember to continue putting fourth effort in everything that you do.

 

 

 

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