PR Through The Eyes Of A Young Professional

Young PRos and The Recession: It’s Our Time To Shine!

In Freelance, Internship, Jobs, Public Relations, Specialty, Uncategorized, Young Professionals on March 8, 2010 at 3:37 pm

As a young PR professional most of us know someone who is unemployed or you may be out of work yourself. It is an unfortunate situation to say the least but this may be the best time to hone your skills. When you graduated college, you probably thought “I am going to go on a few interviews, get a great PR job, and rule the world.” Fooled You! Mister Economy said “You are going to graduate from school and interview until your tongue falls out and then get so fed up that you leave good ole PR behind and venture off into no mans land.” Don’t listen to him; don’t listen to all the unemployment rates on television. Keep moving forward!

During this trying period of unemployment, it is very important that you stay relevant, especially as a young PRo because we don’t have as much professional experience on our resume as the average seasoned PRo. Therefore, you will need to stay more active than ever. Soon you will begin to feel as if you actually have a full time job but without the perks.

I’m sure everyone has said network, network, network; it’s true we do have to network but what is networking when you have done absolutely nothing to build your skills during your job search? Most companies say they want a self starter, not only does that mean be a self starter in the workplace but you also have to be proactive with your everyday life. Look around you… Ask yourself, “How can I make use of my skills?” Below are a few pointers that will help you to build your professional portfolio:

  • PR  Job Descriptions

What do 98 percent of PR jobs ask of a future employee? Writing, writing is always key. Write an opinion editorial for your local newspaper to see if you can get published, keep trying until you do get published. Start a blog, not only are you creating your own personal brand but you are also getting that creative writing practice. Also, don’t forget about those books you spent a million dollars on in college, use those books to support whatever you write.

  • Your Inner Circle

Look at the people around you. Maybe someone in your circle is trying to start a business or build their personal brand, offer your PR services to them. You will be surprised at how many people don’t, for example, have a Facebook page but are trying to push themselves as an accomplished author. Create an initial strategic communications plan for your project, believe me they will be grateful to receive these free services and it also gives you an opportunity to prove yourself; you never know who others know.

  • Professional Development

Look for ways to gain professional development that would normally be paid for by an employer.  If you have experience in search engine marketing or you are looking to get a job that has a SEM component then it doesn’t hurt to get a Google Certification. You can also take if upon yourself to take a writing or HTML class or workshop at your local community college.

These are only a few ways to stay relevant while waiting to lock down that dream job. You will find that you have actually contributed to the work experience you already have on your resume.  When asked that question, “So, what have you been doing while you have been searching for jobs?” You can actually say you have been doing something to build your PR expertise and not just the typical. “I have been waiting tables,” you are able to say “I have been developing my PR skills by doing… along with my recession job.”

In my previous blog posting, I said “The great recession has made me greater,” always strive for greatness in whatever you do and be confident at what you do.

Do what you can, where you are, and with what you have!

Teddy Roosevelt

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